1. Customer Led. Selection decisions start with what customers want and buy.
2. Speed First. Prioritize items that drive quick commerce trips — immediate need, high velocity.
3. Evergreen Core. Build a stable assortment customers can rely on week to week.
4. Two-Way Door. Treat selection changes as reversible. Add fast, measure, adjust.
5. Capacity Aware. Selection must be executable within site capacity constraints.
6. Data Driven. Use demand signals, velocity, and profitability data to inform decisions.